BETA This is a new service – your feedback will help us to improve it.


Helping customers buy products or services from retail organisations such as department stores, garden centres, high street chains, supermarkets and online and mail order businesses.

Summary of this apprenticeship standard


2 (equivalent to GCSEs at grades A* to C)

Typical length
12 months
Current funding band
Up to £5,000 per apprentice.
Warning The funding band maximum for this apprenticeship will change to £4,000 from 04 March 2019
More information about funding
Entry requirements

Set by employer.

What apprentices will learn
  • retail principles and practices - including brand standards, building rapport and customer loyalty
  • business principles, standards and practices - including achieving targets, brand value and marketing and promotion
  • sales and promotion principles and techniques - increasing sales, repeat business and sales opportunities
  • customer service principles and practices - including customer profiles, dealing with customers and meeting expectations
  • customer communication - including active listening, face-to-face, online, telephone and written communication
  • health and safety practices, standards and legislation within a retail environment

None specified.

Before taking their end-point assessment apprentices must:

  • achieve level 1 English and maths (equivalent to GCSEs at grades D to G)
  • take the test for level 2 English and maths (equivalent to GCSEs at grades A* to C)
Professional registration

None specified.

End Point Assessment
View a list of end point assessment organisations for this standard
Organisation Phone Number Email
Pearson Education Limited +44 (0) 7879 602674
Manpower Services Ltd 07932 748 201
NOCN 0300 999 1177
GP Strategies Assessment Services 0162 429 2460
Highfield Awarding Body for Compliance (HABC) 0845 226 0350
Occupational Awards Limited 01235 432 032
City and Guilds 0844 543 0000
Innovate Awarding Limited 0117 3142800
iCQ 07984 201555
Instructus 01536 738631
Babcock Assessments Ltd 0800 077 8738
NCFE/CACHE 0191 240 8950
BIIAB 01276 684449
DSW Consulting 01302 760 008
Professional Assessment Ltd 0800 160 1899 / 07940 035681
More Information

The Institute for Apprenticeships has more detailed information about this apprenticeship.