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Public Relations Assistant

Helping manage an organisation's public image and reputation

Summary of this apprenticeship standard

Level

4 (equivalent to certificate of higher education)

Typical length
12 months
Current funding band
Up to £9,000 per apprentice.
Warning The funding band maximum for this apprenticeship will change to £9,000 from 01 August 2018
More information about funding
Entry requirements

Set by employer

What apprentices will learn
  • how to monitor and react to external opinions of a client or employer
  • writing and editing communications such as website pages, press releases, newsletters and brochures
  • managing client and media relationships
  • helping plan public relations (PR) campaigns
  • understanding an organisation's goals
Qualifications
  • apprentices must have achieved level 2 English and maths (equivalent to GCSE grades 9 to 4 or A* to C) before taking their end-point assessment
Professional registration

Apprentices will be able to apply for membership of the Public Relations & Communications Association when they complete their apprenticeship

How apprentices are assessed

A government-approved organisation must assess apprentices towards the end of their apprenticeship.

This end-point assessment ensures apprentices achieve the skills, training and any qualifications necessary to complete their apprenticeship.

You can download the assessment plan from the Institute for Apprenticeships. There are no end-point assessment organisations for this apprenticeship yet. Please email apprentice.assessment@education.gov.uk if you urgently need an end-point assessment organisation.

More Information

The Institute for Apprenticeships has more detailed information about this apprenticeship.

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